Ethiopian Company Opens Store in California

Ethiopian footwear manufacturer, SoleRebels, is launching its first US store at the Westfield Valley Fair Mall in San Jose, California.

The company was established in 2005 by co-founder, Bethlehem Tilahun, manager. SoleRebels is a family owned brand and manufacturer of hand-crafted footwear based in Zenabwork, Addis Abeba. The company is expecting the new store to be opened on the October 1, 2014. The company has one store in Addis Abeba, at Adams Pavilion second floor, Roosevelt Street. It began its international aspirations by first opening a store in Taiwan. Now it has 7 stores in Taiwan, one each in Australia, Singapore, Barcelona and Switzerland.

SoleRebels manufactures slippers, shoes and boots for men, women and children. The company has been negotiating franchise agreements with several stores in over 10 countries, while projecting annual revenues of 15 million dollars by 2015.


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