The first industrial exhibition organized by Dunamis Promotion & Marketing Plc to promote Ethiopian made products, which was held on May 27, 2014, at the Millennium hall suffered from low number of exhibitors and visitors.
Dunamis Promotion & Marketing is a company established by Ethiopian Diasporas and other Ethiopians to share the experience of marketing abroad to the Ethiopian market, according to Yetemare Aweke, general manager of Dunamis.
The event organizer’s original plan was to hold the event by February next year. This was to contact many manufacturers so as to promote their products and be able to change the perception towards Ethiopian products.
The organizers submitted their proposal to organize the event and got the permission from Ministry of Industry (MoI). The sponsors of the event include Berhan Bank S.c, Nazar Furniture, MNS manufacturing PLC, Next Design and Eminence social entrepreneurs.
Berhan Bank amongst the exhibitors promoted the company’s Visa Card. A waving association called Addis Betelhem Multi-purpose Artisans also demonstrated their garment, silk-screen printing and weaving products sell while others brought sample. Green PLC, a company that produces honey candy, was promoting, Buzz Off mosquito repellent jelly oil. Giant industries like METEC and Derba Cement took part with an intention to widen their customer base.
Participants from Sudan presented by importers and producers also took part in the exhibition. The numbers of Sudanese exhibitors were higher but the organizers said they expected more companies to join the exhibition though the exhibition has received low number of visitors yet.
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