Belayab Breaks into Pickup Rental Business

Belayab Motors signed an agreement with Huawei Technologies Ethiopia Plc (HTE) to provide car rental services costing 1,800 Br per day for the next three years for use around Addis Abeba. The service is set to kick-off as of April 10, 2017, with the first batch, 36 Zhengzhou Nissan Automobile (ZNA)pickups with employee documents were handed over for the disposal of HTE for the coming three months. Belayab will also be providing drivers for Huawei.

Fekadu Girma, CEO of Belayab Motors and Gao Feng, administrative manager of HTE, signed the contract and announced Belayab’s commitment to deliver over 300 pickups and other related services.

More often than not, only government offices and organizations make useof pickup cars in Ethiopia and breaking into the pickup car trade is challenging for many companies, according to Fekadu.

“Weare pioneering the first modern and corporate-exclusive car rent service. We intendto work more with HTE and land other corporate clients while we retain our goalof making an Ethiopian brand car,” said Fekadu.

Huawei for its part is pleased with the deal, according to Wang Kai,vehicles manager of Huawei.

“We found Belayab to be the best service. Then we contracted for their quality service,” he said.

The 36 pickups are assembled by Belay Ab itself at its plant in Adama in partnership with ZNA, a joint venture of Nissan, Japan and Dong Feng Automobile Corporation, China.

“The vehicles are equipped with safety devices, modern on-board diagnostic instruments, GPS, as well as many other utilities,” explained Setoal Kassa, technical and sales operation director of Belayab.

Currently, Belayab has over 300 employees which is estimated to double when the assembly of Kia vehicles embarks.

Next to its agricultural machineries at its commencement, Belayab has assembled Futon vehicles, FAW Vela, and presently ZNA pickups. The company was established a decade ago by three friends with a 10 million Br capital. It is also a subsidiary of the Belayab Investment Group which encompasses Golden Tulip Addis Abeba, Belayab Cable Manufacturing Plc, Licon Construction Plc and News Construction Materials Manufacturing.

The Company won two government bids to supply vehicles worthy of 170.4 million Br four months ago. It was also announced that Belayab plans to launch its Kia assembly plant, the first in East Africa, in May 11, 2017.




Published on Apr 08,2017 [ Vol 17 ,No 883]



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