Feeding Minds With Subliminal Messages

What type of music do you listen to when you are sitting on that lazy chair with a glass of something in your hand after a long work week? Perhaps you have a classically tuned ear or you’re the type to look for that jazzy rhythm and blues. Or perhaps, you need a slow or fast paced head bobbing type of music to enjoy yourself in general.

Whatever tastes you have acquired over the years, I am sure, they are shared by many and are still enjoyable. I was wondering how often we pay attention to the music we listen to. We seem to have a play-list on our device that we simply play day in day out. We consciously look for new up and coming artists or even explore the different genres of our world.

Wouldn’t you agree that this is indeed a matter to think about, albeit not more important than the more pressing responsibilities we all have?

The reason I bring this up this week is not to go into the comparison of the genres or our musical exploration habits but to reflect about the current underlying issues visible to our generation. There is no temperament or judgmental bone that urges me to raise such a delicate and entertaining topic I assure you. I am genuinely worried that the subliminal messages, the effect of the current music industry and the direction it is taking have.

We have grown up listening to the older generations conversation about how better things were in their era. We will undoubtedly grow older talking to the next generation about how our times were grand. That being said, I am sure there are both good and bad things within each generation that we either understand or see.

I wonder if it isn’t time for things to change once and for all. I don’t know how exactly one feels when or after we watch the current music videos. Same thing about how we explore where I am exactly going with this. Since the 90’s, the music video industry has boomed due to the technological advancements. This is not to say sound and image quality are the only elements that have changed. With time, we have been witnessing various shifts and changes, not only in the musical or dance styles but also in the portrayed clothing styles.

Fashion has dramatically changed over the years and it is undeniable that less fabric is now being used, from swimwear to office clothes. Without mentioning the nudity in most of the music videos, it baffles me to see how disrespectful and downgrading they have become to the modern women. Imagine when you are constantly bombarded with such images and the (lack of) self worth it creates.

What I find more pressing to discuss is the abundance of nudity, money, alcohol and jewelry. Basically what have become signs of luxury in the majority of the circulating music videos we see around us It puzzles me how we have become so exposed to similar content that we are no longer disturbed by the content in the videos. I am more bewildered by the ambition of our local established and up and coming musicians to replicate what they see from the west.

Do you understand the requirement of such content in a music video that supposedly talks about love for example?

We can surely find a correlation between the requirement of having such degrading actions and success. I ask myself these questions because in truth, some can come to believe overtime that women in a bar or a club should act and be treated that way and worse. That our young are so susceptible into believing that this is the life to aspire to without knowing that the money they see in videos is fake and the cars are borrowed.

I simply wonder if we are aware of what we feed our mind since it will eventually regurgitate just that!

By Christine Yohannes
Christine Yohannes writes about social change, performs at public events and conducts poetry workshops in schools. She has established a monthly event entitled

Published on Jan 03,2017 [ Vol 17 ,No 870]



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