Butchering – Colours Holiday Spirit


Although the New Year is a time for festive cheer, profiteering often shoves this aside. This is especially true of the butchers, whose living peaks on the mornings of holidays and often revolves around hustling and bargaining. Many of the younger butchers learn the trade as they go, which can lead to mistakes and conflict. Despite the troublesome nature of many of the butchers, they are an integral part of the festive season, reports Mikiyas Tesfaye, FORTUNE STAFF WRITER.


Risk on the Road Hikes Up Cereal Prices

The regional disturbances in the Amhara and Oromia regional states has also now begun to affect the prices of grains and vegetables at the markets in the capital. This is influenced by two main factors – the disruption on the roads, with many trucks refusing to travel certain routes, and the shortage in supply that this has created. With the New Year’s festivities just around the corner, such price increments could be further exaggerated over the coming weeks, reports DAWIT ENDESHAW, FORTUNE STAFF WRITER.


Top Seven Talking Points of Ethiopia’s Rio Campaign

Ethiopia’s campaign at the Rio 2016 Olympics had everything a thriller movie screen writer could dream of – underdogs, activists, record breaking performances, clouds of suspicion and maladministration. Elshadai Negash…


Bright Future for Blossoming Interior Design Industry

All over the world, interior design, as a standalone industry, has exploded over the past few decades. Not only for aesthetics, but also to make the best use of space and light, interior design is an art from in its own right. Despite this, it is only recently that the sector in Ethiopia has really begun to take hold, in both the corporate and domestic sectors. With young, energetic and ambitious individuals leading the way, the future looks bright, reports TSGAB BIRHANE, FORTUNE STAFF WRITER


New Year’s Expo Leaves Visitors Feeling Shortchanged

Shopping is a major feature of the holiday seasons in Ethiopia, and in the capital, Addis Abeba, an early kicker of this trend has been exhibitions. Those organised at the city’s single centre designed for the purpose – the Addis Abeba Exhibition Centre – located at the heart of the city in Meskel square, have become a key landmark in heralding the approaching holidays. Organising one of these holiday events is become less and less inviting, with increased competition pushing up the price of the winning bids. On the contrary, both exhibitors and visitors are not so enthusiastic about the events of late. Fortune staff writer Samson Berhane chose to visit the New Year’s Exhibition, currently being held at the Exhibition Centre, while trying to understand the vibe and dynamics surrounding the event.


New Channels Abundance Increases Competition for TV Ad Revenues

Ethiopia was suddenly swarmed with new digital TV viewing options earlier this year, with four new private channels launching in close succession. Although incredibly popular, they have also received a mixed reaction, with many unhappy about the focus of some of the newcomers on dubbed foreign media. One issue that has not been given so much thought is advertising revenue. With new channels comes new options, with companies keen to take advantage of the new platforms they have to promote their businesses, according to Nardos Yoseph, STAFF WRITER


Driving Equality in Long Distance Travel Earnings

An outdated directive, which gives an unfair advantage to the private, or ‘special’, bus line companies above the cross country bus owners’ associations, is being addressed in a bid for enhanced equality, reports Nardos Yoseph, FORTUNE STAFF WRITER. The ability of these ‘special’ companies to determine their departure points, destinations and prices, gave them an unfair advantage in the market. With a huge increase in the number of companies operating in this sector, moves are now being made to enable fairer competition.


Wedding Windfall

All over the world, weddings are big money spinners for those involved in the industry, and Ethiopia is no different. One key element of all weddings, and Ethiopian weddings, in particular, is music. With the end of the Orthodox Christian Lenten fast signalling a surge in festivities, the demand for DJs and sound systems is on the rise. In addition to the huge increase in work, price increments are also witnessed at this time. With a slow period soon to follow, DJs and sound men work as much as physically possible to help them through the rest of the year.


New Lease on Life Self-Improvement Thrives in Addis, Under  No Eyes

Life coaches, personal trainers, career advisers – are all common services in many countries, with their popularity firmly established within society. For Ethiopia, however, such an approach to psychologial stability and well-being is relatively new, reports SOLIANA ALEMAYEHU, FORTUNE STAFF WRITER. The sector does not come without controversy either, with many unregistered and uncertified individuals chancing their arm. This can be dangerous, according to some experts, though others firmly testify to the great benefits that can be garnered.


Axumite Sisters’ Made in Ethiopia Brand Enters Addis Market

Inspired by the negative connotations often attached to ‘Made in Ethiopia’ products overseas, these entrepreneurial sisters are determined to change perceptions, with an unwavering focus on quality, reports NARDOS YOSEPH, FORTUNE STAFF WRITER. Though initially solely concentrating on leather products, due to its established high standards, the wider vision is to diversify as the company evolves. The new Axumite – ‘Made in Ethiopia’ – brand has been developed to act as an umbrella company for a variety of quality producers, with its first shop having recently opened it Piassa. Though there are many challenges ahead, the passionate sisters are determined to stay true to their objectives and breakthrough in this challenging market.


Horns March to Addis, as Holiday Approaches

With the Ethiopian Easter fast approaching, the various cattle markets in Addis Abeba are becoming busier and busier. The current drought being experienced in parts of the country has had an impact on both the cost and availability of livestock, with traders paying large amounts on feed. As the remaining market days diminish, both buyers and traders prepare to bargain on the price of this traditional festive treat, reports DAWIT ENDESHAW, FORTUNE STAFF WRITER


Sweet Honey Faces Sour Demand

With Easter and the following peak wedding season on the horizon, the demand for both honey and butter increases exponentially. This sees the various outlets – including in Merkato, as well as door-to-door traders – vying for business. Sales have, however, so far been slow, and high prices are putting off some buyers, reports TESFA MOGESSIE, FORTUNE STAFF WRITER


Banks’ High Cost of Making Money

Reports are in, shareholders have assembled and pocketed their dividends. It is now opportune time to look at the whole industry’s performance throughout last year. SOLIANA ALEMAYEHU, FORTUNE STAFF WRITER checks up on performance and efficiency of the industry that seems to exhibit all the clichés: first-come-first-served, the struggling middle class, and last but not least, last but not least.


Reeling It In: Cinemas Clamour for Their Stake in the Industry

The number of cinemas in Addis Abeba is growing faster than the number of movie goers, yet only one stands out for it consistent Box Office offerings. NARDOS YOSEPH, FORTUNE STAFF WRITER, delves into the business aspects of this form of entertainment and the struggle to remain competitive.


STREET VENDOR TALES OF PROFIT, LAWLESSNESS

Life as a street vendor may seem hard but it actually pays to be mobile, bringing the market to passers-by who may welcome the convenience. MISAK WORKNEH, FORTUNE STAFF WRITER takes to the street to explore the business of vending, its tribulations and solutions.


Addis Wakes Up to the Business Smell of Coffee

Waking up and smelling the coffee can be taken literally in Ethiopia, the land where it originated. MISAK WORKNEH, FORTUNE STAFF WRITER, chats over a cup of Ethiopian coffee and finds that the cultural habit is also extremely good business.


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